Lil Baby Teams Up With AXE To Create Limited-Edition "WHAXE" Packs

Grammy-winning artist Lil Baby has announced a new partnership with AXE, to create limited-edition "WHAXE" grooming packs - aimed at helping men to stay fresh. Featured in an accompanying campaign, Baby is seen interacting with several men's grooming items including a shower gel, a toothbrush and a deodorant stick. Yet, because Lil Baby has built a reputation for doing things in an elevated manner, each of the grooming items has been given a "fresh" makeover. The WHAXE "Stick," "Wash" and "Tooth...